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Professional

Annual Reports - Publications that report on an organization’s annual performance. Include one copy saved as a PDF.

Blogs - Web-based journals, or blogs, that engage key stakeholders and/or communicated either a corporate, public service or industry position. Include screen grabs of the blog being entered, as well as the actual site URL. 

Community Relations - Includes programs that aim to improve relations with, or seek to win the support or cooperation of, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity. “Community” in this category refers to a specific geographic location or locations. (Campaigns designed to promote products should be entered in Marketing Consumer Products or Services.)

Crisis & Issues Management - Includes programs undertaken to deal with an unplanned event that required an immediate response and programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy. 

Editorials/Op-Ed Columns - Opinion articles written as editorials, guest columns or letters to the editor. Submit text of article and documentation of publication.

Events and Observances - Includes programs or events such as commemorations, observances, openings, celebrations or other special activities. These events or observances may be as short as one day or as long as one year. 

Global Communications/Multicultural Public Relations - Includes any type of program, such as Reputation/Brand Management, Marketing or Events and Observances, which demonstrates effective global communications implemented in more than one country or specifically targeted to a cultural group. 

Integrated Communications - Includes any program that demonstrates leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. The program must demonstrate the clear leadership of public relations, along with its integration with other disciplines.

Internal Communications - Includes programs targeted specifically to special publics directly allied with an organization, such as employees, members, affiliated dealers and franchisees.

Investor Relations - Includes programs directed to shareholders, other investors and the investment community.

Marketing Business to Business - Includes programs designed to introduce new products or promote existing products or services to a business audience.

Marketing Consumer Products - Includes programs designed to introduce new products or promote existing products to a consumer audience.

Marketing Consumer Services - Includes programs designed to introduce new services or promote existing services to a consumer audience.

Media/Press Kits - News releases, fact sheets, photographs, photos and other relevant information compiled for an organization, product, service, issue or event. (i.e. PDF, a website or other interactive media.) Provide website URL or a copy of the media kit as a PDF.

Print Promotion - Print promotions that are designs to inform a target audience about an organization, product, service, or issue. Include one copy saved as PDF. To include brochures, posters, and direct mail/direct response. 

Public Affairs - Includes programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies — at the local, state or federal government levels — so that the entity funding the program benefits.

Public Service - Includes programs that advance public understanding of societal issues, problems or concerns. (Similar programs conducted principally to enhance an organization’s standing, or to otherwise serve its interests directly, will fall under Category Reputation & Brand Management.)

Publications - Publications ranging from an electronic newsletter or magazine designed, written and published periodically to provide brief and timely information or more in-depth reports to internal or external audiences while supporting an organization’s overall objectives. Include three consecutive issues. Single-issue publications designed for a special purpose. Books and other publications not eligible for consideration in other categories should be entered here. Include one copy saved as PDF (if possible).

Reputation/Brand Management - Programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics, either proactively or in response to an issue, event or market occurrence (campaigns designed to launch or promote a specific product or service’s launch or sales/marketing effort should not be entered in this category. Instead, refer to Category Marketing Consumer Products, Marketing Consumer Services, or Marketing Business to Business).

Smartphone / Tablet Applications - Use of smartphone applications as part of a public relations program. Include copy and any images of key pages to support your one-page summary. Additionally, include brief instructions on how to download the application.

Social Media - Use of social media, including Facebook, Twitter, Foursquare, Google +, YouTube, etc. as part of a public relations program. Include screen grabs or copies of key pages to support your summary. Additionally, include the website URL for external sites.

Special Projects - Other common public relations tactics that are not otherwise listed, including public service announcements, press conferences, speeches, satellite media tours, etc.

Webcast / Webinar - Use of the Web to communicate information via seminar, live press conference, etc. Provide a copy of the Webcast/Webinar.

Websites - Use of a website as part of a public relations program. Include screen grabs or copies of key pages to support your summary. Additionally, include the website URL for external sites.

Word-of-Mouth Marketing - Tactics that get key audiences talking or provide an avenue for conversation through the use of different techniques such as viral marketing, sampling programs, loyalty programs, etc. Provide a brief description of overall program.

Video - Created for internal or external use to publicize products, services or issues, shape public opinion or promote awareness. Can also include video news release. Include a link to your video. 


Student

Student entries will be compared to that of their peers; however, the work will be judged on the same criteria as the professional entries.

Outstanding PRSSA Chapter Project

Outstanding Classroom Campaign

Outstanding Relationship - Building Project

Outstanding Media Relations Campaign for a Nonprofit

Outstanding Campus Event

Outstanding Community or Nonprofit Event

Outstanding Newsletter

Outstanding Media Kit

Outstanding Social Media or Electronic Media Outreach Campaign

Outstanding Branding Campaign

Outstanding Strategy to Address a Problem

Outstanding Professional Development - Includes PR internship. Student entries will be compared to that of their peers; however, the work will be judged on the same criteria as the professional entries.

Outstanding Video